There’s a wholesome innocence to young talent which can’t be transcended and we got a whopping taste of it on set at Hicks. The production was meticulously prepared and run to a tight schedule to ensure the quality of the shoot and allow for multiple takes where necessary. To convey the simplicity and natural appeal of the brand we reduced post-production to a minimum… no effects, no glitter. On a personal note, it was a pleasure to see the incorruptible youth at the stage. We can’t wait to see what will become of their budding careers in the biz.