BEHIND THE SCENES:
NYC’S ROAD SAFETY CAMPAIGN
NYC Department of Transportation stages impact moments as pedestrians are catapulted through space on impact.
Here’s what it looked like stage-side.
CHECK OUT THE SPOT
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The concept is beautiful in its simplicity but producing it was a whole other matter. Producing the real physicality of projectiles on set demanded some creative setup and a lot of repetition. It’s hard on the teams generating the motion, and on the talent being yanked back and forth across the set. The result was worth every ounce of effort.
“Action. Action. Action. … from the rigs to the stunts, everyone on stage was super focused on getting the right take as quickly as possible.”
VISION ZERO
A HIGHLY MEDIATIZED CAMPAIGN
From the announcement to distribution across the media channels, NYC Mayor Eric Adams invested $4 Million to battle the tolls of speeding. Reckless driving has been at record increase since the COVID-19 pandemic began and this shocking campaign was conceived to raise awareness and check the rampant growth of dangerous driving habits. The campaign was covered in the mainstream media and news platforms in nine languages. We were pleased and honored to host the production team and the NYC Department of Transportation at our stages.
#imaginesamson
This production was unlike any other that has rolled through our doors. It was a rush. We look forward to seeing you do your most imaginative creative at our stages and are committed to making it the studio experience you’ve had. Talk to us about your next project. #imaginesamson
