BEHIND THE SCENES:
THE ULTIMATE BAKEOFF

BAKETIVITY PACKS KID ENERGY AND BRAND
LOOOOVE INTO ITS LATEST SPOT

CHECK OUT THE SPOT

The brand that boasts quality time with the old folks and keeps ’em off their screens is back with a delicious spot featuring the A generation. The vivid set was set to music as the motley cast beat eggs to rhythm and poured love straight into baking pans.

“There were challenging moments but the karma was super-charged and we felt the energy from the minute the crew stepped on the stage… we just had to channel the joy.”

MEET THE CAST

THE SESSIONS

There’s a wholesome innocence to young talent which can’t be transcended and we got a whopping taste of it on set at Hicks. The production was meticulously prepared and run to a tight schedule to ensure the quality of the shoot and allow for multiple takes where necessary. To convey the simplicity and natural appeal of the brand we reduced post-production to a minimum… no effects, no glitter. On a personal note, it was a pleasure to see the incorruptible youth at the stage. We can’t wait to see what will become of their budding careers in the biz.

#imaginesamson

This wasn’t your typical production but then, what is? Despite the occasional feeling that we’ve seen it all, we like to think that we really haven’t seen anything… and are super-excited with every production that pushes the limits of the imaginary at our stages. We invite you to push us! What would you do at Samson? #imaginesamson