What would fashion be without film? Moving pictures are an undeniable touchpoint for any established fashion brand seeing compelling emotional engagement, broadening the demographic of their audiences and generally communicating the values and engagement of the brand. And since film is so central to the core of the brand experience, the film soundstage is the place where they seek to push the limits of their art, from look books to branded shorts, commercials, documentaries and experimental shoots.
Long gone are the taboos of crossing the East River to shoot a clip for a first tier fashion brand.
The influx of fashionistas and creatives to Brooklyn has had even the most conservative eyeing the western tip of Long Island for a glimpse at what it has to offer. And it has plenty to offer. So what is it exactly that has drawn production studios to the borough and how are they drawing prized productions from Manhattan? Brooklyn has plenty to offer and notably space! The borough is far less dense than Manhattan and disposes of numerous industrial zones which are undergoing repurposing and gentrification. It’s no wonder some exciting production spaces have cropped up at key locations within easy access of Manhattan and the Brooklyn waterfront. These studios are highly invested offering the gamut of facilities for climate and sound control, lifts, lighting grids and amenities but they offer a completely different state of mind. If you’re an adept of Manhattan soundstages, you are probably all too familiar with the in-and-out feel of film studio space for rent… like getting a car with too many kilometers on it at your vacation rental. To attract the Manhattan crowd, Brooklyn’s production stages have had to work harder, to push the limits of their service and client care, to keep renovating and innovating for their community of creative professionals. And community is the key.